LA Week 2 – Q3

Here is our third learning activity for this week:

You are given a teaspoon as an object. Now apply each one of the SCAMPER techniques to it and give a brief explanation of what new product comes of this and how it can be marketed.

Scamper-method:

S – Substitute (Can I replace something?)
C – Combine (Which can I combine it with to make it better?)
A – Adapt (Can I adapt this to something else or can I copy something from other places?)
M – Magnify/modify/minimize (What can be changed/made bigger?)
P – Put to other use (Can I use it for something else?)
E – Eliminate (Can I remove something?)
R – Reverse/rearrange (Interchange components, put things in a different order?)

This was a fun task. As I took a teaspoon out of the drying stack it was still a bit wet (I had just done the dishes) and a small drop of water trickled down the shaft. This made me think of when I eat soup – often times the soup trickles down the shaft of the spoon and onto my fingers. What if I could prevent this from happening and how? My idea is to put a lid around the spoon, which is removable for easy cleaning. The whole shaft and spoon would be made of food grade silicone which has the following benefits:

  • Highly resistant to damage and degradation from extreme temperature
  • Doesn’t harden, crack, peel, crumble, dry out, rot or become brittle over time
  • Lightweight, saves space, easy to transport
  • Made from an abundant natural resource
  • Non-toxic and odorless – contains no bpa, latex, lead, phthalates,
  • May be 100% recycled at select locations; non-hazardous waste

Furthermore, the spoon shaft can be filled with water, and put in the freezer. This way you can use the spoon as you would an ice cube. The spoon shaft will come with a cork. Keep your drink chilled!

At home, we sometimes makes noodle soups with vegetables (ramen) and it’s hard to eat just with a spoon, as it is difficult to grip the noodles with a spoon. My idea is to combine both a fork and a spoon, adding the fork tips to the edge of the spoon (did I use the word spoon enough here?).

Processed with VSCO with au1 preset

How did I use the scamper method, you ask?

Substitute: The lid can be removed, and the spoon will come in different color combinations so you can customise your own spoon.

Combine: I have combined a fork and a spoon to make it easier to grab slippery contents in your soup, for example.

Adapt: The spoon head will be offered in both a regular spoon, fork and a fork/spoon combo. The customer can choose to buy just one or both. You can also choose the colors of the spoon head.

Modify: I’ve modified a regular spoon into a combination of a fork and a spoon.

Put to other use: You can also use the spoon as a cooler for your beverage, or stick it in your child’s lunch box to keep the food fresh.

Eliminate: You can choose to use the lid on for your spoon or not, as it can be removed. You can also replace the fork/spoon head with a regular spoon or fork head.

Rearrange: You can customize your own spoon/fork combo with different colors.

 

How can this be marketed? 

Well, as a mother of two children I see both the benefits and the fun in these spoons/forks. Not to mention the functionality. I could see my kids picking out their colors to make it their own! The fact that it is made entirely out of food grade silicone makes it completely safe to use and environmentally friendly. Both children and adults could have great use of this spoon, as it has many functions. You can easily bring these with you wherever you go, as they are lightweight and will surely bring attention!

 

Further, the second part of this assignment is as follows:

You have to design packaging for rice. The packaging has to be different from what is out there in the market. Apply each one of the SCAMPER techniques and do a write-up on your findings. Then choose the option that you think would work best and do a sketch of what the packaging would look like.

I brainstormed and came up with these key words:

  • Rice dispenser
  • Unprocessed rice in different varieties
  • Wheat bran containers
  • Rice processing
  • Bring your own container and get 10% discount

It took me a while to figure out how I can make a different design to an already saturated market with rice packaging. In this assignment I have chosen to focus on sustainability, the environment and the overall better health for the consumer. So I came up with the idea of a rice dispenser that would allow the consumer to fill their own sustainable container (in various sizes with a set price) made out of edible wheat bran, or choose to buy a biodegradable plastic container with a measurement device attached. If the consumer decides to buy the biodegradable plastic container and bring it back for refill, they will get a 10% discount. This to encourage the consumer to think about the environment as well as saving money. The rice will be unprocessed (better for the environment and also an healthier option) and come in a few different varieties, depending on what rice you want.

The nutritional aspect is important as plain white rice has far less Vitamin E, Thiamin, Riboflavin, Niacin, Vitamin B6, Folacin, Potassium, Magnesium, Iron and over dozen other nutrients.  Added to that, the dietary fiber contained in white rice is around a quarter of brown rice. Furthermore, the process of making white rice has a negative impact on the environment as you use more energy and also the process of adding back synthetic vitamins into the rice requires laboratory work and is produced in factories using chemicals that is dangerous for the environment.

The biodegradable plastic will be made out of components of rice waste, to furthermore increase the benefits of using rice, and it is a nice concept as the rice itself will be packed into it’s origins!

The wheat bran containers are, as mentioned above, completely edible and free of any harmful chemicals and are simultaneously bio-based, biodegradable within 30 days. Win-win!

Furthermore, the rice dispenser itself will also be made out of biodegradable plastic.

How I applied the Scamper-method: 

Substitute: What can I replace? Well, I could replace the dispenser with drawers where you would use a spoon to fill up your container. However, I think the rice dispenser is a more hygienic option.

Combine: I combined the option of having two different containers to choose from. Either the edible wheat bran container or the biodegradable plastic container which comes with a measurement device.

Adapt: The wheat bran container could be made into a yummy granola/cereal mixture!

Magnify/Modify: All the containers could be magnified/modified in different sizes, depending on the consumers’ needs.

Put to other use: The biodegradable plastic container with the measurement device could be used to store other kitchen essentials, such as flour, sugar, etc.

Eliminate: I could choose to eliminate either one of the different containers, but I feel like they are a good option combined. I could also choose to only have one option of unprocessed rice, however in this case I also feel like it is a good idea to have a few varieties.

Reverse/rearrange: I could choose to rearrange the rice dispenser from a simple “drop down” solution to a solution where the dispenser has a measurement cup right beneath the dispenser. Simply fill the dispenser until desired amount. I realise this could also fall under the modify-category.

Here is my sketch:

Processed with VSCO with au1 preset

 

Thank you for reading!

Marie x

 

 

 

 

 

 

 

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s