Learning Activity – Expressing Meaning

In this LA we were to do as follows:

Choose two words from the list below:

  • Compression
  • Transition
  • Contraction
  • Addition
  • Subtraction
  • Disruption
  • Repetition
  • Elimination
  • Migration
  • Expansion

Also, create a “new” word, which has no dictionary definition, and a meaning that only you know. For example, the word I came up with is “roleean”, it doesn’t appear in the dictionary, but it means, “round and leaning to the left”. You should decide on your own “word” with its own meaning. My typographic treatment of the word “roleean” might involve emphasising/dramatically enlarging the letter “o” within the word, and using italics to have that letter leaning to the side.

2.

Create three different compositions for your three words, one word per composition. In each, arrange each word to express its meaning, using either colour or black and white. Consider all and any means at your disposal: dramatic scale contrasts, cutting, repetition, letter spacing, etc.

Each composition should fit onto an A4 format. Vary the size, spacing, placement and orientation of letters. Be aware of how the word (or words) interacts with the entire format.

Consider the entire format as an important design element: use all available space; don’t simply centre the word – think of this as an opportunity to direct attention throughout the entire layout. Experiment. Play. Push to the edges of the page. Repeat elements if it helps to get the meaning across. Choose a very simple creative solution, if that’s most appropriate.

Use only one typeface for each composition, noting the appropriateness of the choice of typeface to the word explored; you can mix variants of one (light, bold, condensed, capitals, lowercase). You may repeat, omit, slice, block or overlap words or letters.

However, do not use drop shadows or horizontal/vertical scaling (distortion). Consider the entire space of the format as part of the design.

3.

You will have to supply all your preliminary sketches and ideas along with the final layouts – the process of drawing by hand is important.

You can start your project and explore ideas by tracing letters, cutting and pasting computer-generated words, photocopying, photographing or by any combination of these methods. Be inventive. Later, once your ideas are developed, you can use a program such as InDesign, Quark or Illustrator to rework and refine the design. Take time to consider the various options; don’t just do the first thing that pops into your mind. Explore all possibilities for enhancing ideas.

Here are my sketches for the chosen words migration, transition and my own word “photornity”, which is a mix of photography and eternity.

IMG_1449IMG_1451IMG_1452

Here are my final compositions:

 

 

 

Untitled-13

 

 

 

 

Untitled-12

 

 

 

Untitled-11

 

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s